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Advanced Supply Chain Management
Jun 2025 Examination
Q1. On average, UPS delivers roughly 21 million packages on any given day. That number gets far bigger in December. In the past, UPS relied on historical data and know-how from expert planners to track package status, but that approach was imprecise and has scaled poorly.
“The processes and approaches of the past are not going to help UPS adjust to the very dynamic nature of supply chain management today,” says UPS’ Chief Information & Engineering Officer (CIEO) Juan Perez. “Our customers today have much more complex supply chains. The movement of shipments from shippers to receivers is getting much more complex because of the way that products are distributed across the network. The customers are demanding more precision in terms of when we deliver things. The tolerance for failure in these networks is lower and lower.
Explain how the use of Analytics could help UPS in Improving Supply Chain Performance. (10 Marks)
Q2. ABELS is a 30-year chain of supermarkets in Los Angeles, California. Over the past two years, the company has seen explosive growth – both due to its growing popularity and as well, due to several acquisitions of smaller chains. This growth has led to some unforeseen problems in their Supply Chain such as
– Inefficient manual data entry and reliance on paper-based processes for inventory
management.
– Difficulty in tracking orders in real-time, leading to delays in deliveries.
– Lack of immediate communication between warehouse staff, delivery drivers, and store managers.
Discuss how Mobile Applications can help address Supply Chain Challenges at ABELS. (10 Marks)
Q3 (A) Olympus Solar is a 10-year-old manufacturer of Solar Arrays and PV Cells in Dallas, Texas. Over the past three years, due the growing worldwide push for Renewable Energy Sources, the company has seen explosive growth – it has doubled its turnover to $1B, and the outlook continues to be very positive. This growth has caused the company to run two 9-hr shifts in order to fulfil its orders. This has led to some interesting challenges – frequent stockouts of critical parts and materials have been disrupting production. The CEO is very concerned about this situation and has convened a meeting with the Leadership team to discuss options.
At the Leadership meeting, the COO recommended that the company adopt CPFR to address this challenge.
Describe the CPFR Strategy. What are its Pros & Cons? (5 Marks)
Q3 (B) At the Leadership meeting, the CIO & CFO pushed for the company to adopt VMI to address this challenge.
Describe the VMI Strategy. What are its Pros & Cons? (5 Marks)
Dear Students,
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