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Marketing Management
Jun 2025 Examination
Q1. Analyze how digital and social media have transformed customer relationship management in modern marketing. Support your answer with real-life examples as applicable. (10 Marks)
Q2. Discuss the role of a value proposition in differentiating a brand in the marketplace. How does it contribute to customer engagement? Support your answer with real-life examples as applicable. (10 Marks)
Q3 (A) Discuss how modern marketing approaches, such as social media and digital marketing, have changed the way companies engage with consumers? Support your answer with real-life examples as applicable. (5 Marks)
Q3 (B) How can companies effectively manage customer relationships to capture customer lifetime value? Support your answer with real-life examples as applicable. (5 Marks)
Dear Students,
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100% plagiarism-free or your money back!
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