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Brand Management
Jun 2025 Examination
Q1. Analyze the strategic brand management process and its importance in sustaining brand equity over time. (10 Marks)
Q2. Explain the concept of brand equity and its importance in modern marketing strategies. How does it differ from a product? (10 Marks)
Q3(A). Evaluate the challenges and opportunities faced by present-day marketing managers in managing brand equity for daily usage item like a toothpaste (Fast Moving Consumer Goods FMCG). The student can take any toothpasdte brand of their choice and represent challenges and opportunities faced how it is managed to handle their brand equity. (5 Marks)
Q3(B). Discuss the role of a brand manager in the brand management system and the skills required for success in this role. (5 Marks)
Dear Students,
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