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Consumer Behaviour
Jun 2025 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter
Q1. Discuss how psychological factors would impact a customer’s purchase choice for a formal dress and LED Television (10 Marks)
Q2. A new organic food brand, “GreenHarvest,” has entered the Indian market, targeting health-conscious urban consumers. Despite offering high-quality products, sales remain lower than expected due to consumer scepticism about organic claims and pricing concerns.
Analyze how Indian consumers learn about new product categories like organic food and evaluate the strategies GreenHarvest can implement to enhance consumer learning and drive adoption. (10 Marks)
Q3A. Design a marketing campaign that leverages Indian film actors / actresses and online social media influencer to influence teenagers in the age group of 12 years to 18 years to reduce their unnecessary screen time by 50% (5 Marks)
Q3B. Analyze the role of internal marketing in enhancing employee engagement and its subsequent effect on customer satisfaction. (5 Marks)
Dear Students,
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