Dear Students,
Get fully solved assignments by professionals providing since 2012 — trusted by over 10,000+ students!
100% plagiarism-free or your money back!
Send your queries to: help.mbaassignments@gmail.com
( Call/WhatsApp: 08263069601
Fast, reliable, and guaranteed quality!
Customer Relationship Management
Jun 2025 Examination
Q1. Saltwater Taffy Media is a B2B podcasting agency. It focuses its efforts on fostering relationships between companies and their prospects. Of late, the Saltwater Taffy leadership team noticed they were losing a significant amount of business to Customer Churn. The VP of Sales Jim Green likened it to having a “big hole at the bottom of their bucket.” New business continued to come in, but a lot of Existing Business was simply walking out. At the time, Saltwater Taffy didn’t have a system in place to measure churn. But when they did the manual calculation, they found they were losing 15% of their recurring revenue every month to customer attrition. That was a tough figure to look at.
How can CRM systems Enhance Customer Loyalty and Retention at Saltwater Taffy Media? (10 Marks)
Q2. Ifonas a Global Pharmaceutical firm headquartered in Atlanta, Georgia, has launched their latest product Zeljanz, a Wonder Drug for treating Rheumatoid Arthritis, and Spondylitis. Since this is a drug used to treat chronic ailments, patients can explicitly ask their treating Physician to prescribe a particular branded product – specifically Zeljanz. This means that Zeljanz’ success depends on large numbers of patients specifically requesting Zeljanz. However, both the AMA and US FDA Regulations prohibit a Pharmaceutical Company from directly interacting with individual patients to influence them to buy their products.
How can CRM systems enhance the relationship between Infonas, and their suppliers and distributors, especially in markets / customer segments where direct contact with end users is limited? (10 Marks)
Q3(A). Renee Joliot is a Vietnamese fashion designer and creative director known for her bridal, ready-to-wear and lifestyle brand. She launched her eponymous brand, Renee Joliot Designs in 2016, as its Creative Director and CEO. The company has since established fashion houses in Los Angeles, California, where she primarily works and lives, as well as in Manhattan’s Upper East Side. The brand has grown rapidly and has positioned itself as an Exclusive Luxury Brand. At a recent Retreat in Napa Valley, the CEO challenged the Company Leadership to identify the strategy to help take the company to double in the next two years.
The CMO is advocating that the company prioritize Customer Intimacy as the NextGen Strategy. Describe the Customer Intimacy Strategy. What are its Pros & Cons? (5 Marks)
Q3(B). At the Leadership meeting, the COO & CIO pushed for the company to adopt Operational Excellence as the NextGen Strategy. Describe the Operational Excellence Strategy. What are its Pros & Cons? (5 Marks)
Dear Students,
Get fully solved assignments by professionals providing since 2012 — trusted by over 10,000+ students!
100% plagiarism-free or your money back!
Send your queries to: help.mbaassignments@gmail.com
( Call/WhatsApp: +918263069601
Fast, reliable, and guaranteed quality!