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E-Business
Jun 2025 Examination
Q1 You are the CEO of a rapidly growing online educational platform that offers courses, certifications, and learning resources across various subjects. To expand your platform and maximize profitability, you are exploring different revenue models to diversify income streams. Explain the various revenue models applicable to e- learning businesses. Additionally, identify which revenue models are most suitable for your online educational platform. Discuss the potential challenges associated with each revenue model and how they may impact the long-term success of your platform. (10 Marks)
Q2As the manager of a leading online education platform, acquiring and analyzing student data is essential for improving learning experiences, personalizing course recommendations, and enhancing student engagement. Explore various methods of collecting student data online and explain at least five of these approaches. Additionally, discuss the ethical implications of each data collection method used in the online education industry. (10 Marks)
Q3 (A) You have been appointed as an operations consultant for a rapidly expanding online agricultural product delivery service that connects farmers directly with consumers, ensuring fresh and organic produce delivery. However, as the business grows, challenges such as supply chain inefficiencies, inventory management issues, and inconsistent customer engagement are emerging. Explain how implementing e-SCM can help the online agricultural product delivery service streamline its supply chain operations, improve inventory tracking, and optimize farm-to-customer delivery. Additionally, discuss how e-CRM can enable the company to better understand customer preferences, improve personalized customer interactions, and increase repeat purchases. (5 Marks)
Q3 (B) You have been appointed as an operations consultant for a rapidly expanding online agricultural product delivery service that connects farmers directly with consumers, ensuring fresh and organic produce delivery. However, as the business grows, challenges such as supply chain inefficiencies, inventory management issues, and inconsistent customer engagement are emerging. Explain how integrating e-SCM and e-CRM can create a more efficient, transparent, and customer-centric business model, ensuring a seamless farm-to-table experience while strengthening relationships with both farmers and consumers. (5 Marks)
Q3 (B) – Integrating e-SCM and e-CRM for a Customer-Centric Farm-to-Table Model
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