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International Business
Jun 2025 Examination
Q1. Critically infer the complex relationship between international business activities and a nation’s economic growth. Elaborate both the potential advantages and disadvantages, considering the role of foreign direct investment, trade liberalization, and technological diffusion. How can developing economies strategically leverage international business to foster sustainable economic development while mitigating potential risks? (10 Marks)
Q2. Multinational companies (MNCs) operate across diverse socio-economic and cultural contexts. Evaluate the effectiveness of different Corporate Social Responsibility (CSR) strategies employed by MNCs in addressing the varied challenges they encounter. Critically assess the extent to which these strategies genuinely contribute to sustainable development versus serving as mere public relations tools. Consider the roles of stakeholder engagement, ethical supply chains, and environmental stewardship in your evaluation. (10 Marks)
Q3A. Global Tech, a US-based software company, is expanding its operations into Japan. The company’s management team, accustomed to direct and assertive communication, has noticed that their Japanese counterparts seem hesitant to express dissenting opinions and often rely on indirect communication. This has led to misunderstandings and delays in project implementation.
Question: Design a comprehensive communication strategy for Global Tech that bridges the cultural gap and fosters effective collaboration between the US and Japanese teams. Consider specific cultural dimensions (e.g., Hofstede’s cultural dimensions) and propose practical solutions to address the communication challenges. (5 Marks)
Q3B. Fashion Fusion, a European clothing brand known for its trendy and revealing designs, is planning to enter the Middle Eastern market. Initial market research indicates a strong interest in Western fashion, but also reveals cultural sensitivities regarding modesty and traditional values.
Question: Develop a tailored market entry strategy for Fashion Fusion that balances the brand’s identity with the cultural norms of the Middle Eastern market. Propose specific adaptations in product design, marketing, and distribution to ensure successful market penetration. (5 Marks)
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