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International Marketing
Jun 2025 Examination
Q1. How does a firm’s global marketing strategy (GMS) enhance its worldwide performance? You must select one ogrganization which has grown from local to global and for each points of enhancement you narrate contributing in their worldwide performance, you must include the example linked with this organization chosen by you. (10 Marks)
Q2. Explain the different management orientations (ethnocentric, polycentric, regiocentric, and geocentric) and their impact on global marketing strategies. Pleae support your explanation with relevant example that gives clear understanding. (10 Marks)
Q3(A). McDonald’s boasts a massive global presence, operating approximately 42,000 restaurants across 119 countries as of 2023, with the US being their largest revenue generator. Approximately more than 90% of McDonald’s restaurants are franchised, which contributes to its rapid global expansion.
McDonald’s when originated had maximum of non-vegetarian menu but in India you see a long list of vegetarian items on their menu. McDonalds has retained certain communication aspects uniform across various countries where they are present. Question : Evaluate the challenges and benefits of using a global versus localized advertising approach. Your answer must substantiate what is written by including relevant eample in brief. (5 Marks)
Q3(B). McDonald’s boasts a massive global presence, operating approximately 42,000 restaurants across 119 countries as of 2023, with the US being their largest revenue generator. Approximately more than 90% of McDonald’s restaurants are franchised, which contributes to its rapid global expansion.
McDonald’s when originated had maximum of non-vegetarian menu but in India you see a long list of vegetarian items on their menu. McDonalds has retained certain communication aspects uniform across various countries where they are present.
Question: Evaluate the impact of global market participation on a company’ competitive advantage by specifically highlighting India based initiatives. (5 Marks)
Dear Students,
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