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Marketing of Financial Services
Jun 2025 Examination
Q1. In the dynamic landscape of banking and financial institutions, the delivery of financial services encompasses multifaceted attributes that define their operational framework. Given the regulatory, risk management, and client- centric considerations, how do banks or financial entities structure and differentiate their service offerings? Discuss the intrinsic characteristics that govern financial services, ensuring alignment with market demands and institutional objectives? (10 Marks)
Q2. How can a bank classify its insurance services to cater to different demographic segments, including High Net-Worth Individuals (HNIs), middle-income groups, and various age brackets ranging from youth to senior citizens? Explain how commercial banks segment and structure their insurance plans to meet the diverse needs of their clients ? (10 Marks)
Q3A. When a research agency aims to analyze the financial services marketing landscape within a specific geographical region, certain foundational factors play a crucial role. What key elements should be evaluated to gain a comprehensive understanding of the market dynamics, consumer behavior, and regulatory environment? Discuss the fundamental aspects that shape financial services marketing in a given location? (5 Marks)
Q3B. As a seasoned professional approaches the transition from an active career to retirement, the final five years (ages 55 to 60) become critical for financial and lifestyle planning. What are the key factors that should be strategically assessed during this phase to ensure a stable and well-prepared retirement? Discuss the essential considerations that shape this crucial period ? (5 Marks)
Dear Students,
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