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New Product Development and Managing Innovation
Jun 2025 Examination
Q1. GlobalTech Motors is a multinational automotive company renowned for its high- performance electric vehicles (EVs). The company is preparing to launch a revolutionary self-driving technology designed to integrate seamlessly into its existing EV lineup. As the project manager, you are tasked with creating a comprehensive strategy to successfully position the new technology in the competitive automotive market. Using the Ansoff Matrix and the BCG Matrix, outline how you would develop a strategic plan to introduce and position GlobalTech’s self-driving technology. (10 Marks)
Q2. Discuss the significance of product life cycles in the context of new product development. Consider an industry that enables long distance communication (eg. Post/mail, Email, Telephone, Mobile phone, wifi calling etc. ) and describe each stage with a specific product that has experienced or is currently experiencing that stage. (10 Marks)
Q3A. Arjun works as a product manager for a leading global automobile company (e.g., Volkswagen, Ford, etc.). The company is looking to develop a new car aimed at individuals aged 25-35 years. Arjun is in charge of overseeing the entire product development process. Outline the approach he should take through the various stages of the generic product design and development process. (5 Marks)
Q3B. Arjun has done good job assembling a team. He now has to generate product ideas for the new car model. What are different idea generation strategies that he can use? List the strategies and provide a short description. (5 Marks)
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