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Research Methodology
Jun 2025 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter
Q1. Organic Tattva is conducting an market survey to analyze customer behavior for their newly launched organic products (visit:
https://organictattva.com/?gad_source=1&gclid=CjwKCAiAw5W-BhAhEiwApv4goIk7DT9YISO97F7TyXm3JIn92jFB4fJ9tykLXpzzCFPLRb8ajj rUYxoCFI4QAvD_BwE).
As a market researcher, develop the broad problem area, research questions, and interview questionnaire. (10 Marks)
Q2. What is a moderating variable? How a mediating variable is different from moderating variable? Develop a conceptual model by analyzing literature to show the relationship of mediating and moderating variable. (10 Marks)
Q3A. How can the hypothetico-deductive method be applied to solve a complex business problem, and what are the potential challenges in its application? (5 Marks)
Q3B. Hypothesis:
“Consumers’ preference for Campacola over global brands (e.g., Coca-Cola, Pepsi) is significantly influenced by nostalgia and affordability rather than taste and health benefits.”
Survey Question to Test This Hypothesis:
Q: What is the primary reason you would choose Campacola over other soft drink brands? (Select the most important factor)
– ? Nostalgia (childhood memories, brand heritage)
– ? Affordability (lower price compared to Coca-Cola/Pepsi)
– ? Taste (unique flavor profile)
– ? Health benefits (less sugar, natural ingredients)
– ? Indian-origin brand preference
– ? Other (please specify):
You have to choose, examine and elaborate on one of the options/factors given in the survey question. (5 Marks)
Dear Students,
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