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SIKKIM MANIPAL UNIVERSITY
MBA 1st Semester
January 2026
Internal Assignment
O01CA502 – Marketing Management
Question 1
Explain the importance of environmental scanning in marketing. How does it help organisations identify opportunities and threats?
Answer:
Environmental scanning is the process of carefully observing and analyzing factors outside and inside the business that can affect marketing activities. It helps organizations understand changes happening in the market, customer preferences, competition, technology, government
Question 2
Explain the major differences between Consumer Buying Behaviour and Business Buying Behaviour.
Answer:
Consumer buying behaviour refers to the buying decisions made by individuals or households for personal use. Business buying behaviour refers to the buying decisions made by organizations to produce goods or services or for resale.
One major difference is the purpose of buying. Consumers buy products to satisfy personal needs, comfort, or lifestyle. In contrast, businesses buy products to support production, operations, or resale, with the aim of earning profit.
Another difference is the buying decision process. Consumer buying decisions are usually simple and
Question 3
Explain the stages in the New Product Development (NPD) process.
Answer:
The New Product Development (NPD) process refers to the steps followed by an organization to develop and launch a new product in the market. This process helps reduce risk and ensures that the product meets customer needs.
The first stage is idea
Question 4
Explain the concept of personal selling and discuss its major approaches along with their advantages and disadvantages.
Answer:
Personal selling is a form of direct communication where a salesperson interacts personally with a potential customer to persuade them to buy a product or service. It involves face-to-face meetings, phone calls, or online interactions. Personal selling is especially useful for high-value, technical, or customized products.
Dear students, get fully solved assignments by professionals
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SMU MBA First Semester Assignments
SMU MBA January 2026 Solved Assignments