Bachelor of Business Administration (BBA) in Retailing Ist Year
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ASSIGNMENTS
2019-20
School of Management Studies
Indira Gandhi National Open University
Maidan Garhi, New Delhi -110 068
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Tutor Marked Assignment (TMA)
First Year
ASSIGNMENTS – 2019 – 20
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TUTOR MARKED ASSIGNMENT (TMA)
| Course Code | : | BRL–001 |
| Course Title | : | Overview of Retailing |
| Assignment Code | : | BRL–001/TMA/2019-20 |
| Coverage | : | All Blocks |
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. What is retailing? Explain pros and cons of the retail industry. (10)
- What do you understand by consumer behavior? Explain the influence of situational
| variables on shopping behaviour? | (10) |
- How do you distinguish modern retail formats from traditional formats? Explain with
| suitable examples. | (10) |
- Explain the factors influencing the setting of a store location with suitable examples? (10)
5. Describe the applications of technology in retail industry with examples? (10)
- What do you understand by Rural Retailing? Explain the status of rural retailing and its
| features. | (10) |
- Write short notes on:
| a) | Shrinkage | |
| b) | Cash and Carry | (5+5) |
- Essay Type Questions
8. What is retail pricing? Discuss the objectives and approaches of Retail Pricing. (15)
9 (a) Describe the non-ethical behaviour in retail business with suitable examples.
| (b) Discuss the benefits of managing ethics in the retail work place. | (7+8) |
TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL – 002 |
| Course Title | : | Retail Marketing and Communication |
| Assignment Code | : | BRL – 002/TMA/2019-20 |
| Coverage | : | All Blocks |
| Maximum Marks: 100 | ||
| Attempt all the questions |
- Short Type questions.
1. What do you understand by the term “Marketing mix”? Explain with an example. (10)
| 2. | Explain the Maslow’s Hierarchy of Needs. | (10) |
| 3. | What is “SPIN” Selling? | (10) |
| 4. | What is Retail Promotion? Explain the objectives of retail promotion mix. | (10) |
| 5. | Explain various categories of advertising with specific examples. | (10) |
| 6. | What is In-Store promotion? What are the objectives of In-Store promotions? | (10) |
| 7. | What are the different types of stores? | (10) |
(B) Essay Type Questions
- What are the stages of Consumer decision making and its impact on retail strategies?
| Specify with an example. | (15) |
| 9. Explain the various pricing strategies. | (15) |
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TUTOR MARKED ASSIGNMENT
| Course Code | : | BRL – 003 |
| Course Title | : | Retail Management Perspectives & Communication |
| Assignment Code | : | BRL – 003 /TMA/2019-20 |
| Coverage | : | All Blocks |
Maximum Marks: 100
Attempt all the questions
(A) Short Answer type Question:–
1. What are the ethical responsibilities of a retailer?
(10)
- ‘Though managers or organizations try to develop plans effectively, they encounter some
| practical problems in doing so’. Explain. | (10) |
- What are the factors that influence the amount of Centralization and Decentralization in an
| organization. | (10) |
| 4. Discuss the types of team in an organization on the bases of their objective. | (10) |
- Explain the role of technology in improving the effectiveness of communication in retailing. (10)
| 6. Distinguish between the following: | (5×2) |
- Power and Leadership.
- Relationship Listening and Appreciative Listening.
| 7. Write short notes on the following :- | (5×2) |
- Advantages of Tally.
- Types of IV on Verbal communication
- Essay type Questions:-
| 8. Explain the decision making process. How retail management decisions are made? | (15) |
- ‘The contextual, legal, ethical, social and non verbal differences in culture significantly influence the communication among people’. Discuss and suggest measures to improve cross cultural
| communication. | (15) |
TUTOR MARKED ASSIGNMENT (TMA)
| Course Code | : | BRL–004 |
| Course Title | : | Customer Service Management |
| Assignment Code | : | BRL–004/TMA/2019-20 |
| Coverage | : | All Blocks |
| Maximum Marks: 100 | ||
| Attempt all the questions. |
(A) Short Type Questions
| 1. | What do you understand by customer service? Explain the role of salesperson in providing | |
| customer service. | (10) | |
| 2. | Discuss the basics of sales closing techniques? | (10) |
| 3. | List out the prerequisites of selling. Briefly explain each of them. | (10) |
| 4. | What is service quality? Explain the dimensions of service quality. | (10) |
| 5. | Explain the key areas of customer experience management? | (10) |
- What do you understand by customer loyalty? Explain the factors affecting customer loyalty. (10)
- Write short notes on:
| a) | Customer personalities | |
| b) | Meeting and greeting customers | (5+5) |
- Essay Type Questions
8. Describe the different ways of handling customer objections. Give suitable examples. (15)
- What are the different means of identifying customer needs? Discuss with suitable examples. (5+10)
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