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Research Methodology
Dec 2025 Examination
Q1. A manufacturing firm is considering the adoption of a new performance appraisal system. While management is interested in objective metrics such as productivity and error rates, employees are concerned about fairness and transparency. The research consultant must design a study that incorporates both quantitative and qualitative approaches. Sketch set of 5 interview questions and 10 survey questions to back up the study. Collect pilot/dummy data for analysis and present actionable insights. (10 Marks)
Q2. A global consumer goods company has experienced a sharp decline in sales in one of its key markets. The executive team is divided: some advocate for immediate applied research to identify and solve the current sales problem, while others argue for investing in basic research to gain deeper insights into evolving consumer behaviors and market trends. The company has limited resources and must decide which research approach to prioritize, knowing that the choice will impact both short-term performance and long-term competitiveness. Evaluate the decision-making process of a multinational corporation’s management team that must choose between conducting applied research to address a sudden drop in sales or investing in basic research to understand long-term market trends. Critique the potential outcomes of each approach and justify which research type would be more effective in this scenario, considering both immediate and strategic organizational needs. (10 Marks)
Q3(A). In response to the global shift towards remote work, a large services company wants to understand how this change is affecting employee productivity and well-being. The management team is concerned about both the potential benefits and drawbacks of remote work, including issues of work-life balance, collaboration, and performance measurement. The research team must design a study that addresses these complex, interrelated factors while adhering to ethical standards and organizational constraints. Develop a strategic plan for a business research team tasked with investigating the impact of remote work on employee productivity and well-being. Your plan should integrate relevant research philosophies, data collection strategies, and ethical considerations to ensure credible and actionable results. (5 Marks)
Q3(B). A large healthcare organization is embarking on a transformation initiative to adopt evidence-based management practices. The leadership recognizes the need to consider both measurable outcomes (such as patient satisfaction and operational efficiency) and the subjective experiences of staff and patients. They seek a research plan that leverages multiple philosophical perspectives and advanced analytical tools to guide decision-making. Design a strategic research plan for a healthcare organization aiming to implement evidence-based management practices. How would you integrate different research perspectives (positivism, constructionism, critical realism, pragmatism) to address both objective outcomes and subjective experiences, and what innovative analytical tools would you employ? (5 Marks)
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Dear students, get fully solved assignments by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed assignments available with 100% surety and refund)
Research Methodology
Dec 2025 Examination
Q1. A consulting firm is preparing to launch a research project on the impact of remote work on employee productivity. The project lead, inspired by recent client experiences, is eager to proceed quickly and has drafted a hypothesis based on anecdotal evidence. However, the team is concerned about the risk of duplicating existing studies and missing key variables such as digital fatigue and communication barriers. They recognize the need to conduct a thorough literature review but are unsure how to structure it to inform their research objectives and methodology. Based on the scenario, how should the research team apply the principles of a critical literature review to ensure their study on remote work and employee productivity is both original and relevant, while avoiding duplication of existing research? (10 Marks)
Q2(A). A management intern is tasked with studying customer behavior at a busy café in Bangalore. She considers two options: observing customers without their knowledge to capture natural behavior (concealed observation), or informing them in advance and obtaining consent (unconcealed observation). The café owner is open to either method but is concerned about both data authenticity and ethical standards. Evaluate the ethical and methodological implications of choosing concealed (covert) observation over unconcealed (overt) observation in a study of customer behavior in a public café. Weigh the potential for authentic data against the ethical responsibilities of the researcher, and justify which approach would be more appropriate in this context. (5 Marks)
Q2(B). A research team is analyzing customer satisfaction survey data collected using a 5- point Likert scale. For ease of analysis, they consider treating the ordinal data as interval data to calculate means and run parametric tests. Some team members question whether this is methodologically sound and worry about the impact on the study’s conclusions. Evaluate the implications of treating ordinal data from a Likert scale as interval data in statistical analysis. Should the research team proceed with this approach, or are there risks to the validity of their findings? Justify you recommendation with reference to measurement theory. (5 Marks)
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