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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: New Product Development and Managing Innovation
Internal Assignment Applicable for June 2022 Examination
Assignment Marks: 30
Instructions:
• All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far as possible.
• All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
• Students should follow the following parameter for answering the assignment questions.
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application 60%
related to the question
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage 20%
of the formula
Procedure / Steps 60%
Correct Answer & 20%
Interpretation
1. Dabur India Ltd is one of the largest FMCG companies in India. It is also World’s largest Ayurvedic and Natural Hair Care Company. Dabur today operates in key consumer product categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The coronavirus pandemic has brought a change in demand
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: New Product Development and Managing Innovation
Internal Assignment Applicable for June 2022 Examination
dynamics with consumers increasingly seeking Ayurvedic products that build immunity.
You are the Product Development Manager and have been given a target of introducing at least 30 new products across their different product categories in the next one year. Identify different ways you shall consider introducing new products (Hint: Give some examples of the type of products you would like to consider from the product categories). Also, since the time period is short what type of “product development” model you shall use and why? (Hint: Compare some common product development models studied in the class and explain the benefit of the one that you will choose)
(10 Marks)
2. You and your friend have worked on the idea of a unique two-wheeler that runs on electricity. This can be mainly used for B2B purpose by all the delivery companies like Swiggy, Zomato, Tata 100mg and other Online E-commerce platforms. The potential for the product is huge, however, you need to be very sure of the Product Performance before you approach the VC for funding for commercial scale manufacturing. To ensure that the actual product meets the predefined quality standards, you need to do testing at various stages of NPD. Explain all the different types of testing you will be doing during the different stages of NPD of your product. What shall be your final step before you approach VC to fund the project.
(10 Marks)
3. In the last 3-4 years, with easy and cheap access of internet, there has been significant rise in various OTT platforms, which got accentuated due to the pandemic in 2020 – 2021. This has affected the DTH market significantly especially in the Tier 1 cities in India.
a. Considering the concept of Product Life Cycle, where would you put the
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: New Product Development and Managing Innovation
Internal Assignment Applicable for June 2022 Examination
DTH/Television sector in their lifecycle? Explain each phase of the lifecycle and justify
your answer with examples. (5 Marks)
b. Giving examples, explain how some of the Television network companies are evolving by new product development and attracting more consumers than ever before.
(5 Marks)
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Mail us at: help.mbaassignments@gmail.com
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