AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
| AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL |
SUBJECT : INTERNATIONAL BUSINESS
COURSE : MBA 2nd semester Total Marks : 80
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CASE – 1
(a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously?
Kodak: The Changing Strategies By 2000, Kodak, the company that pioneered the imaging industry by inventing easy-to-use cameras and photographic film, was in deep crisis. With the advent of digital cameras in the mid 1990s, Kodak found its sales declining as consumers preferred the new cameras, which did not use films. The
(b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji are valid? Support your answer.
On December 5, 1997 the US lost its first major trade dispute in the newly formed World Trade Organization(WTO). The high-profile case pitted photographic paper and film giants Kodak and Fuji against one another along with their
CASE 2
1 Which company is truly Multinational ? Why?
Answer:-
A Truly Multinational Company:-The Axel Johnson Institute, the predecessor to Nordic Water, was founded as early as in the beginning of the sixties in Nynäshamn. It was an exceptional institute, as it was privately owned. From the beginning the business concept was clean water. Here they should develop, design, manufacture and deliver machines and equipment for water and wastewater treatment.
It appears to have been an excellent business idea. At
2: List three differences between Company, Multi National company and Trans Multi National Company?
Answer:-Difference between a global, transnational, international and multinational company18062007
We tend to read the following terms and think they refer to any company doing business in another country.
- Multinational
CASE – 3
(a)Explain why MNCs have located R & D centres in developing countries?
Answer:-Theories of the globalisation of innovation assume that multinational corporations (MNCs) distribute their innovation activities hierarchically, with advanced technology being confined to the advanced industrialised countries, while more routine low-end innovation is decentralised in a few developing countries. The emergence of about 40 research and development (R&D) centres in Beijing, China, many of which engage in basic and advanced applied research, challenges the above assumption. This article argues that the cheap and
(b)Mention the areas where R & D activities can easily be decentralised.
- Decentralized R&D in the contemporary MNE
Answer:- The authors distinguish two different environments in which R&D labs are performing. The first context is characterized by the fact that R&D activities work along with other functions within the subsidiary in order to develop a particular product which would be brought on to the market by the subsidiary. In order to better address local needs, the R&D laboratory uses company-level knowledge and develops its own
CASE -4
VK Ltd a multi-product Company, furnishes you the following data relating to the year 2000.
First Half of the year Second Half of the year
Sales Rs. 45,000 Rs. 50,000
Total Cost Rs. 40,000 Rs. 43,000
Assuming that there is no change in prices and variable costs and that the fixed expenses are incurred equally in the two half years periods calculate for the year 2000.
- The Profit Volume ration
- Fixed Expenses
- Break-Even Sales
- Percentage of margin of safety.
5 marks each
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