MS – 611: Rural Marketing

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MS-611

Management Programme

ASSIGNMENT

SECOND SEMESTER

(July to December)

2020

MS – 611: Rural Marketing

School of Management Studies INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068

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  ASSIGNMENT
   
Course Code:MS-611
Course Title:Rural Marketing
Assignment No.:MS-611/TMA/Sem-II/2020
Coverage:All Blocks
   

Note: Attempt all the questions and submit this assignment to the Coordinator of your Study Centre on or before 31st October, 2020.

  1. How do environmental variables like available infrastructure and rural politics affect rural marketing? Explain giving suitable examples.
  • What would be a suitable media-mix for the following products for rural markets in your region? Given reasons for your answer in each case.
  • LED bulbs
    • Cooking Oil
  • Suggest some possible areas where Rural Marketing Research could find increasing application in India.
  • Describe the different types of promotional pricing methods used for rural markets. What type of promotional pricing would you use for the following and why? (attempt any one)
  • BiscuitsElectric Fans
  • India’s refrigerator market is highly competitive with a large number of brands. There is a surplus supply, with all the manufacturers coming out with new strategies. An existing player now wants to focus on the rural markets as urban sales have stagnated. The company plans to customise its products with special attention to rural markets. Suggest a suitable marketing strategy to the company for entering rural markets.

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